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Relevance of neuroscience to the business environment. (2011)

“Neuroscience is highly relevant to the language and process of coaching in the executive environment. And it can be used in practical and effective ways to enhance the execution of strategies.”

 

Srinivasan Pillay, M.D., Assistant Clinical Professor of Psychiatry at Harvard Medical School,  certified master executive coach, and brain-imaging researcher

Published in FT Press 21 February 2011

A chapter from Pillay’s book ‘Your Brain and Business: The Neuroscience of Great Leaders’

“It is one of my favorite times in teaching managers, leaders, and coaches: those first five minutes when they are all united by a single question : “what the heck does knowledge of the brain have to do with business?

“There is even a faint look of horror on some of the faces of the participants who have come to this neurocoaching certification program as they learn that we will be talking for three days on how neuroscience informs business practices.

“But even within the first half-hour, I can sense a “huh?” response: “Wait a minute. Maybe, just maybe, there is something here that I can use.”

“Neuroscience is highly relevant to the language and process of coaching in the executive environment. And it can be used in practical and effective ways to enhance the execution of strategies.”

Access the full article and the book here: http://www.ftpress.com/articles/article.aspx?p=1645876

 

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