Emotional finance theory goes beyond greed, fear, and hope. (2012)

“Emotions triggered by decision making with unpredictable outcomes have a dynamic impact on thought processes.”

Philip Lawton, author of “Middle office: managing financial institutions in turbulent times.”
Published on PRWeb.com. 20 September 2012

“.. studies of investment management written from the perspective of the biological and social sciences are contributing to greater awareness of the human cost of professional money management.  …. Although active managers may be unaware of it, over time the pressure of their jobs can have serious physical and psychological effects.

….The emotions triggered by decision-making with unpredictable outcomes and by the portfolio managers’ attachments to financial assets have a dynamic impact on the individual’s thought processes.”

Access the online article here: Emotional finance theory

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